"The Culinary World of Chef Brad"

Participation in social media demands more active planning than simply signing up for an account and then posting the details of today’s lunch specials or next month’s wine dinner. As with any branding initiative, it’s best to start with a thorough understanding of the strategy’s opportunities and potential pitfalls. To that end, R&I rounded up a team of experts to offer operators the following user’s guide to social media.

via Social-Media Marketing for Restaurants: 10 Tips – 6/5/2009 11:03:00 AM – Restaurants and Institutions.