Matters of Taste
A menu is more than just a list of food with prices. It’s a means of representation that expresses your property’s personality. It focuses your overall food-and-beverage operation and establishes your budget, while simultaneously promoting profitability. Done well, a menu can create an impression that lasts long after the waiter or waitress walks off with it—one that will make diners want to come back and try different items again and again.
via Matters of Taste.
