Chain Leader blogger and restaurant-chain marketing veteran Karen Brennan outlines the Top 10 things she has learned so far. For the full report, check out Brennan’s blog.
10. Customers own the brand. A brand is a set of expectations, and if your guests don’t believe your messaging, it may as well not be true.
via Top 10 Lessons in Restaurant Marketing – 8/31/2009 10:18:00 AM – Chain Leader.
Friday, October 16th, 2009, 08:38 | 
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